Facebook Ads using Custom Audiences are a great way of re-engaging visitors who have left your website or app without converting into a sale. However, Facebook Custom Audiences has its own limitations on user segmentation, finer targeting, realtime journey tracking and thereby restricting marketers from going hyper-personalized with their ads.
Gamooga’s integration with Facebook Custom Audience now allows marketers to serve realtime Ads to each user deeply personalized based on his/her website/app behaviors. And, no longer will this be a manual activity. Gamooga automatically adds the relevant users following a journey or belonging to a segment to Custom Audience list keeping it always realtime and up-to-date, thereby ensuring that highly relevant ad content is served realtime to those users.
Here are few use cases for Facebook Ad campaigns that can be achieved using this feature:
- User who has viewed out of stock products and left the website/app can be shown a retargeted realtime ad on Facebook as soon as that product comes back in stock.
- User who has added a product to her wishlist but left the website/app without purchasing can be shown a retargeted realtime ad on Facebook as soon as there is a price drop.
- User who viewed multiple products in a category but didn’t buy can be communicated about new arrivals in that category in realtime.
There’s no special integration required to use this feature. Simply create a journey using the campaign journey builder and define which Facebook Custom Audience list you’d like to associate with it.
Interested to learn more about this feature and understand how to optimize your Facebook Ad spend? Write to us at firstname.lastname@example.org or get a demo.