In an era of extreme consumerism, the healthcare industry is increasingly relying on enhanced customer engagement to foster loyalty and retention. Healthcare cos are vying with each other to give their users the same kind of personalized shopping experiences that was till recently, exclusively the domain of the ecommerce, finance and travel industries.
The level of personalization practiced while marketing these industries is simply unreal. Traditionally, they were miles ahead of the healthcare industry in their ability to use technologies for sophisticated marketing.
However, things are gradually changing today. Healthcare companies are fast waking up to the fact that in order to survive this breakneck competition, they need to get up to speed. Healthcare is increasingly making inroads into advanced marketing domains and are not falling shy of adopting these digital age customer service practices into sales and transaction service processes. Moreover, with easy-to-use, impactful personalization solutions such as Gamooga, they are delivering superlative shopping experiences to their users now.
With Gamooga’s omni-channel customer engagement platform backed by a powerful predictive analytics engine, you can deliver highly personalized experiences to healthcare customers. Here are a few examples of how you can best use Gamooga’s solutions to enhance user experience by sending the right message to the right user at the right time:
Driving user acquisition
Web push notifications help in acquiring new users. It gives you a head start by engaging with the users from the first touch point. Push notifications that have benefits stated improves the chances of people engaging with your site. Once they subscribe to web push, you can keep alerting them about your products and encourage purchase decisions. Web push doubles the chances of users preferring your site over others due to the relevant and apt information they keep receiving.
Reminders and Alerts
Notifications such as these help in keeping the users up to date and plan their schedule accordingly. These kind of notifications build trust and user loyalty. It prompts the users to take action accordingly. Here are some of the use cases that fall under this category.
Back In Stock Alerts: Inform your users that the medicines they were looking for are back in stock. Keep a track of what users buy and send notifications accordingly. These kind of personalized notifications encourages them to re-engage with your website.
Order Status Alerts: Send out order status alerts and keep the users well informed. Let them know if your order is on its way, when they can expect the delivery and other order details. These kind of notifications help them keep a track of the order and plan accordingly.
Timely purchase Alerts: Sometimes users forget they are going to run out of medicines. An alert reminds them that it is time to replenish their stock. This keeps them informed and encourages them to make a purchase. Some vital medicines can’t be skipped, hence it’s a sure sale prospect.
Consultation reminders: Once users book a slot for consultation, it is necessary to remind them about the date and time. It is necessary to keep the users up to date so they do not miss consultation. This is achieved by sending out a consultation reminder notification to keep the users alert.
Medicine consumption reminders: Due to their busy schedule, people often forget to take their medicines on time. A quick reminder alerts them to take it right away or they also get an option to remind them later in a few minutes. This makes sure that they don’t miss out on their consumption of vital medicines.
Appointment Reminders: Doctors and Patients: It’s not only the users who require reminders, but also the doctors. Remind them that they have an appointment or when and if the user cancels the appointment.
Drive User Engagement: You need to provide users an opportunity to engage with you. Attract users with special offers, season’s special sales or send them some other important information. You can also send them facts about the medicines that they consume, the amount they should be consuming, information about the preventives they should be taking for some viral diseases, etc. You could also educate them about some home remedies they may take for immediate relief.
Re-targeting: A user might make a purchase and forget about your website. So, you need to grab their attention, draw them back to your website and encourage them to make some transaction. Re-targeting can be done in many ways, by giving amazing discounts, free consultation offers, etc.
There are many other such innovative messaging options for various stakeholders within the healthcare industry and there are no limits to the possibilities, thereof. With rapid changes in technology and intense engagement intent on the rise on a daily basis, the future looks truly customer focused and personalization is set to play a key role. If you are from the marketing department of a healthcare industry entity and really care about serious customer engagement, talk to us today!