Educational institutions nowadays are pressurized from multiple directions. Not only is the expectation becoming higher for a personalized quality student experience (due to near-native digital generation) but also with budgetary constraints on the rise, there is a need to reduce costs, even while delivering such experiences. Additionally, education marketers face the challenge of attracting enrollments on a regular basis.
In such a scenario, precise communication and engagement becomes a necessity. However, the good news is that marketing technology is continuously evolving at a rapid pace to overcome these hurdles and intuitive solutions like Gamooga’s is increasingly making personalized stakeholder engagement – an intelligent and effective reality.
Below are some of Gamooga’s use cases popular in the Education Industry:
Campus Communication: As soon as students enter the school campus, their safety and security are the school’s responsibility. With recent media reports of violent attacks in school compounds, all schools need to be committed to ensuring a safe learning environment for the well-being of their students and to uphold high-quality education.
Application & Registration: Applicants/registrants to a particular university may be segmented based on course and grade, and kept updated with their status and add-on information.
Emergency Communication: Unforeseen circumstances including fire outbreaks, acts of terror, influenza outbreaks and natural disasters could potentially endanger students. In such situations, it is imperative that educational institutions are well-prepared and equipped with a reliable crisis communication tool to communicate with all necessary stakeholders including teaching staff, students, and parents. Like at MIT, universities should be sending out broadcast messages to the entire community to notify students of emergencies and other timely critical information. The recent Blizzard of 2015 in the northeastern United States is a great example where universities with the ability to send notifications were able to effectively communicate with the students, faculty, and staff about the school closing.
Category-based personalized messaging: Specific app users can be notified when a new homework assignment is posted on the school’s learning management system or when the shuttle bus is about 5 minutes away from the user’s preferred bus stop.
These types of use cases are among the many that are applicable to the educational sector and as higher institutes of excellence strive to improve their services, quality of education, campus infrastructure, communication and technology. In this effort, they cannot be left behind by the other progressive institutions that are up to date with the latest in innovation.
This is, as with all other services and businesses, the future of the educational sector.