E-commerce or electronic commerce is the buzz of the times, to say the least. It basically means the buying and selling of products or services via the internet. For people from all across the world with access to the internet, online bill payments or e-tailer purchases are increasingly becoming commonplace.
So much so, that a life without ecommerce seems impossible and an inconvenience for many. To add to this, the rapid growth of omni-channel internet usage and instantaneous purchase decisions via tablet devices and smart phones assisted by increased consumer confidence will ensure that ecommerce will continue to evolve and expand, exponentially.
What is even more foretelling is the fact that with the unmitigated growth of social media in recent years, businesses to consumer communication is becoming more engaging and highly personalized, making it easier for immediate and mutually beneficial transactions to happen online. And while it is a fast paced and technologically evolving marketplace, with internet retailers vying for customer interest and retention, ecommerce marketers are striving to create better content and a realistic shopping experience.
A powerful combination of 1:1 Personalization, Marketing Automation and Big Data Analytics helps ecommerce businesses to study unique customer shopping behaviour online, gauge their preferences, and target them with customized messaging at their optimum moments of influence.
With Gamooga’s omni-channel customer engagement platform backed by a powerful predictive analytics engine, you can do all of the above, and then some more. Here are a few examples of how you can best use Gamooga’s on-site banner campaigns to enhance user experience by helping you send the right message to the right user at the right time:
Exit intent detection and targeting campaign
Identify customers who are moving towards the exit button [X] of the website and show a pop-up to nudge them to purchase something by giving away a coupon which they can avail in their next purchase. The coupon can be sent to the email address entered in the form.
Search based website notification campaign
While analyzing the users’ data of some e-commerce companies, we noticed that those who search for something on the website have a much higher purchase intention than the average visitor. Hence we suggested they run a search based website notification campaign. Based on what the visitor searched for, we suggested they show the best offer or the most popular product in the same category he searched for, 10 seconds after his search via website notifications. The response rate for this kind of notification was around 9% and the checkout success post was around 6%, both of which are very healthy numbers going by the e-commerce industry standards.
New users’ registration campaign
Identify first time users landing on your site through paid campaigns and nudge them to share their email address via notifications. You can also personalize the notifications based on the UTM parameters through which the users have landed on the site.
Using Gamooga notifications, you can also run up-sells/cross-sells on a large number of categories across the store. Based on the category or the product page viewed by the customers, you can show dynamic notification banners which are personalized to that category. And, you do not have to setup 1000 different rules to pop-up these notifications across categories. Instead, we can write custom code so that the respective up-sell/cross-sell notification is automatically shown to the user based on the product he is trying to purchase.
All you need to provide us is an excel file, listing out the categories on which cross-sells are to be shown to the users and the corresponding notification images. You can get started with notifications on a few categories and then as the next step, we can identify which of the products can be up-sold/cross-sold against each of the products on your store and come up with the mapping. Note: If you are frequently changing offers and are updating the same in your internal system, we can do API integration with that system and show dynamic offers. This can be discussed with your tech team and can be taken as a next step after the first launch of cross-sell notifications on few categories.
In-page banner based notifications
Instead of popping up notifications at users (which at times might be annoying to them) we can use the real-estate space of your website and personalize the content.
While these are just a few effective use cases for on-site banner campaigns for your ecommerce business, there are numerous other ways you can reach out to your users, at their moments of intent. For more information about best solutions for your business, don’t hesitate to get in touch with us, anytime.