When communicating directly or indirectly with customers, the personalized touch always makes good business sense. In earlier days (and in many tightly knit communities today), it was commonplace for the local grocer to remember Uncle Jack’s shopping list by heart.
While the internet may have revolutionized the way businesses work across the world, what it cannot change is the power of the personalization. In fact, the Internet is in constant mode of taking personalization to a new level. Online business giants like Amazon and Netflix first discover what their customers want, then offer them the same. It pays off.
This is true for all industries, and no different for the automobile industry either. In recent times, many progressive auto manufacturers and dealers are cashing in on this. They are using cookies to track buyer behavior, create customer profiles and deliver relevant communication to online car shoppers. This is done via sending mobile & web push notifications, in-app messages and texts.
Here are some use cases for personalized messaging for the automotive industry:
A visitor has not logged into your website but has just browsed across. When visitor is trying to leave the website:
Action: Show a ‘Center modal pop-up banner’ with rest of the screen greyed out. “We understand you’re in a hurry. Register with us and we will get in touch with you later”
If a visitor has landed on the website on multiple occasions but has not registered. When the visitor is trying to leave the website:
Action: Show a ‘center modal banner’ with rest of the screen greyed out. “Subscribe to our newsletter and get latest updates on your email”
If a visitor has viewed the price of a car (new/old) and has come back to the homepage:
Action: Show a ‘bottom pop-up banner’ that shows “Loans available on New and Old Cars. Click here to calculate EMI”
If a visitor has compared two or more cars (user selected filters and not popular comparisons) and has spent 3 minutes on the same page:
Action: Show a ‘centre modal banner’ with rest of the screen greyed out. “Car Loans starting at 10.5%”
If a visitor has not registered and has viewed price comparison of two or more cars and is trying to leave the website:
Action: Show a bottom popup banner saying, “Get this comparison on your email, Click here”
If a visitor searched and viewed specifications of a high end car and is trying to leave the website:
Action: Show a ‘center modal notificationbanner’ with rest of the screen greyed out saying “Get instant updates and reviews on this car in your email. Subscribe Here.”
Cross selling enablement for repeated visitors who are on your website:
Action: Show a bottom pop-up banner saying “Shop all your car accessories with us.”
A registered visitor has viewed a high end car more than 3 times and has not done a comparison or read reviews in one session or more:
Action: Send an email, inviting visitor to view popular comparisons, road tests and reviews.
For a registered visitor who is regular to the website:
Action: Send an email inviting user to get best insurance plans. “Get a quote now!”
With personalized banners, you can do extreme personalization based on segments and individual customer preferences. The level and nature of personalization is really left to your business need, imagination and creativity.
Get in touch with us to know more.