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The Future of Customer Service is AI: Adapt or Perish

Till recently, customer behavior and preferences were analyzed on the basis of PoS data available to businesses. Questionnaires, surveys and other information collected by marketers served to plan a strategy towards customer retention and experience enhancement. But it’s not the same today! There‚Äôs absolute disruption in the way data is being collected, viewed, analyzed and the resultant insights being acted upon.