Browsing Category


Web push notifications
Ecommerce, Web Push Notifications,

Web Push Notifications: 4 Ways They Are Causing Disruption in Ecommerce

Web push notifications are those notifications (short messages) that are sent from a particular website. You may receive these messages on your desktop or handheld device even when the sender’s web page is not open in your browser. They are a disruptive marketing channel in its nascence and is meant to re-engage your visitors without requiring to have their email or any other contact detail in advance.

Customer Engagement
Customer Engagement, Marketing Automation,

Proven Ways To Increase Customer Engagement With Marketing Automation

Customer Engagement is fast becoming a buzz metric and a highly desirable asset for B2C organizations across the globe. These organizations have elaborate websites, they create compelling content, run campaigns on social, email, paid search, etc. But the real challenge lies in understanding who’s engaging with their brand and what is the nature of their engagement.

Customer Engagement, Data Analytics,

Is Analytics Crucial For Customer Engagement?

In today’s highly inconscient world, customers are desirous of good experiences and not just deals. For your online business to be successful, customer engagement is not only necessary, but crucial. More than ever before, consumers have begun to expect meaningful engagement in the form of personalized recommendations, tailored offers and individual attention in return for their loyalty and referral.

Real Estate Use Cases
Real Estate, Use Cases,

Gamooga For The Real Estate Industry: Some Effective Use Cases

Along with every other industry, the Real Estate Industry too, needs to adapt to and shape up for the latest marketing channels. With the easy availability of smartphones across the world, research for alternatives to invest in has become that much easier. In this light, marketers need to be extremely careful about proactively engaging the customer to achieve the most rewarding outcomes.