App Churn
App Churn, App Marketing, Marketing,

Why users uninstall your app and what you can do to reduce churn rate?

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In our last blog we discussed the struggles that mobile marketers face while trying to engage and retain their App users. It has been captured in many studies over the last few years that acquiring a new user is 5 to 25 times more costly than retaining an existing one. Usually marketers that focus their mobile marketing efforts only around bringing-in new customers and not engaging/retaining the existing ones end up wasting 75% of your mobile spend.