Customer engagement in today’s scenario is not just about showering prospective leads with attractive offers. The need of the hour has moved on from personalized offers to predicting their future needs and acting upon it.
Marketing Automation was about moving closer to people with the same thought and making their lives easier.
Gamooga took this thought to another level with the power of real-time segmentation and personalization. Our vision was to create an automated process that was intelligent enough to process large number of communications at scale to the right people through the right channel at their optimum moments of influence.
Here’s an insight into what we strive to achieve for marketers and how we do it:
Gamooga is an omni-channel customer engagement and retention solution that helps businesses deliver 1:1 personalized communications based on customers’ past actions, browsing pattern, behavioral activities, etc. Through its powerful predictive analytics engine, Gamooga’s marketing automation software is able to help marketers understand their visitors better and create customized campaigns targeting different customer segments.
Helping marketers seize every opportunity by facilitating real-time segmentation of anonymous users as well as existing customers, Gamooga lends more effectiveness to every marketing campaign. With its high-value and actionable insights, marketers can improve ROIs with every campaign while reducing their time to create campaigns.
360 Degree View of Users
Reaching out to users has never been so effective and personalized as it is with Gamooga. By creating a 360 degree view of every visitor that enters the system of a business through various touchpoints, we provide marketers with a unified and centralized view of all databases. This data unified from several streams can be accessed by different marketing units to run machine-learning driven campaigns.
This unification of data also lets Gamooga support offline businesses by unifying customer clickstream and catalog data, coming from massive datasets. With the help of this database marketers can made swift decisions based on various trends, events and developments.
Through its rich and powerful analytics, Gamooga’s marketing automation software helps marketers analyze customer’s behavior in real-time and make marketing campaigns more impactful. Our software comes with an intuitive DIY campaign journey builder that lets you create visual customer lifecycle workflows conveniently.
With Gamooga, marketers can build a relationship with customers and create an atmosphere that encourages customer loyalty. With our powerful software, once automated marketers can simply forget about it and concentrate on other aspects of business and growth.
Various features offered by Gamooga:
- User Behavior Triggered Emails
- Smart Batch Campaigns
- Performance Tracking
- Behavioral Notifications
- Triggered Notifications
- Banner & Push Notification Styles
- Omni-channel Content personalization
- In-page Banners
- User Journey Builder
- Push Notifications Delivery rate enhancement
- Real-time Segmentation
- Performance Tracking
- In-App Messaging
- Dynamic notifications
- Email Template Builder
Here’s an explanatory infographic about Gamooga’s core features and how they are beneficial for the marketers in retaining and growing their user base.